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Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223 practitioners
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223 practitioners
$19.25
Description
practitioners
ISBN: 9781447075783
For introductory-level Python programming and/or data-science courses
ISBN: 9781040351857
Overview: Digital Business and E-Commerce Management
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance, 3e (eBook) Course_16SMGB223 practitionersOverview: Now updated with new techniques and even more practical insights, this is the definitive guide to todays most valuable marketing metrics. Four leading marketing researchers help you choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. Marketing Metrics: The Managers Guide to Measuring Marketing Performance, Third Edition now contains: Important new coverage of
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